Monday, March 13, 2017

Increase Your Gift Planning Skills with GiftCollege

Over 4,500 students are already registered for this powerful online educational program for gift planners! Start working toward your GiftCollege certification today. Classes are now available on demand 24/7.  For more information and registration, go to GiftCollege.com

Explore the Powerful Web to Print Features of CresPrint!

With Crescendo’s new CresPrint web to print platform, you can customize your print literature quickly and easily. Simply select a professionally designed piece from our literature library. Choose from newsletters, brochures, briefs, postcards, inserts and wills guides. Your literature piece will include your organization’s colors and contact information. You can change pictures, colors, text and fonts and send your customized piece to your desktop printer or to your preferred print and mail vendor. Contact a GiftLegacy representative for a free CresPrint demonstration.

Wednesday, March 8, 2017

GiftLegacy Marketing Works!

“As a one-person planned giving office with just $40,000 for annual operating expenses, Crescendo's GiftLegacy marketing package empowered me with great resources. In recent years, Chapman University secured more than $100 million in planned gifts for the future of our mission. While strategic face-to-face visits are essential to this kind of success, Crescendo helps open the doors to these conversations,” - David Moore, Director, Legacy Planning, Chapman University

The GiftLegacy Multichannel Marketing System features essential elements for marketing success including an interactive website, mobile website, weekly enewsletters for donors and professionals, marketing literature (ads, articles, brochures, inserts, postcards, wills guides, quarterly print newsletters for various gift options including blended gifts), annual campaigns (gift annuity, bequest, IRA rollover and end of year), social media tools, donor analytics, proposal software, training and much more. Special Offer! Learn how your organization can increase gifts with GiftLegacy Marketing. Call 800-858-9154 or contact us today to request your free GiftLegacy demonstration! Then check out the latest Gift Success Stories

Monday, February 20, 2017

Simplify Gift Annuity Administration with Crescendo Admin Software

Make gift annuity administration easy with Crescendo Admin Software. Find out how easy it is to create data records for annuitants, run monthly reports, generate check distributions, calculate reserve account balances, prepare year-end 1099-Rs, create state present value reports, utilize electronic fund transfer and much more. Use the GiftMail option to send a custom letter marketing the benefits of a gift annuity to your existing gift annuitants or to a list of potential donors. Call 800-858-9154 today for your free trial software. Ask about no cost conversions from most other gift annuity administration programs. 

Do You Have a Plan for Marketing Bequests?

Crescendo's CresBequest program is a four-week webinar series that will help you build and launch an effective bequest campaign to close more bequests and grow your legacy society. You will learn how to create a bequest campaign that is time and cost efficient. You will also receive personal attention from Crescendo’s marketing experts.  The program includes the opportunity to interact with your peers from other charities to share valuable strategies on how to conduct a successful bequest campaign. To learn more about CresBequest, contact Crystal at 800-858-9154.

Monday, February 13, 2017

Explore the Powerful Web to Print Features of CresPrint!

With Crescendo’s new CresPrint web to print platform, you can customize your print literature quickly and easily. Simply select a professionally designed piece from our literature library. Choose from newsletters, brochures, briefs, postcards, inserts and wills guides marketing various gift options including blended gifts. Your literature piece will include your organization’s colors and contact information. You can change pictures, colors, text and fonts and send your customized piece to your desktop printer or to your preferred print and mail vendor. Contact a GiftLegacy representative for a free CresPrint demonstration.

Monday, January 30, 2017

Do You Have an IRA Rollover Marketing Campaign?

An IRA Charitable Rollover Campaign is an excellent strategy for educating supporters on the IRA charitable rollover and encouraging them to make current gifts of up to $100,000 annually. With the rollover made permanent, you have the opportunity to market and receive IRA rollover gifts throughout the year. There is a new campaign for GiftLegacy users to help motivate donors to make current gifts from their IRAs. This campaign includes eblasts that fit well with your messaging for each quarter of the year, IRA articles for your website and donor stories. There are also a variety of print marketing materials that can be used to educate your donors on the IRA rollover gift opportunity during the year and, particularly, as part of your end of year gifts marketing. Contact us to get started.