With your donors already receiving over 3,000 marketing messages daily,
your organization must adopt a multichannel marketing strategy (that
includes web, print, email and social media) to achieve the level and
quality of contact required to reach and inspire your supporters to make
gifts in the "new normal." The goal of this webinar is to show you how
technology innovations can help you multiply gifts to your
organization. The likelihood of higher tax rates will make planned
gifts extremely attractive to your donors in 2013 and beyond. There
will be a greater interest in charitable remainder trusts as a way to
avoid rising capital gains taxes. Your donors, particularly seniors,
who are concerned about security in an changing economy, will continue
to gravitate towards gift annuities. The Baby Boomers and younger
generations will find bequests a great way to make a charitable gift now
and preserve their resources for the future. While the economy poses
challenges, it creates great opportunity for your organization to make
planned gifts a regular part of your annual revenue. Learn how your
organization can leverage the new technologies that enable you to reach a
greater number of donors at a low cost to your organization.
To sign up for this webinar
click here.
