Tuesday, January 3, 2017
Do You Have an IRA Rollover Marketing Campaign?
An IRA Charitable Rollover Campaign is an excellent strategy for educating supporters on the IRA charitable rollover and encouraging them to make current gifts of up to $100,000 annually. With the rollover made permanent, you have the opportunity to market and receive IRA rollover gifts throughout the year. There is a new campaign for GiftLegacy users to help motivate donors to make current gifts from their IRAs. This campaign includes eblasts that fit well with your messaging for each quarter of the year, IRA articles for your website and donor stories. There are also a variety of print marketing materials that can be used to educate your donors on the IRA rollover gift opportunity during the year and, particularly, as part of your end of year gifts marketing. Contact us to get started.