Monday, January 30, 2017
Do You Have an IRA Rollover Marketing Campaign?
An IRA Charitable Rollover Campaign is an excellent strategy for
educating supporters on the IRA charitable rollover and encouraging them
to make current gifts of up to $100,000 annually. With the rollover
made permanent, you have the opportunity to market and receive IRA
rollover gifts throughout the year. There is a new campaign for
GiftLegacy users to help motivate donors to make current gifts from
their IRAs. This campaign includes eblasts that fit well with your
messaging for each quarter of the year, IRA articles for your website
and donor stories. There are also a variety of print marketing materials
that can be used to educate your donors on the IRA rollover gift
opportunity during the year and, particularly, as part of your end of
year gifts marketing. Contact us to get started.