Monday, September 18, 2017
Do You Have an IRA Rollover Marketing Campaign?
An IRA Charitable Rollover Campaign is an excellent strategy for
educating supporters on the IRA charitable rollover and encouraging them
to make current gifts of up to $100,000 annually. With the rollover
made permanent, you have the opportunity to market and receive IRA
rollover gifts throughout the year. There is a campaign for GiftLegacy
users to help motivate donors to make current gifts from their IRAs.
This campaign includes eblasts that fit well with your messaging for
each quarter of the year, IRA articles for your website and donor
stories. There are also a variety of print marketing materials that can
be used to educate your donors on the IRA rollover gift opportunity
during the year and, particularly, as part of your end of year gifts
marketing. Contact us to get started.