Monday, October 1, 2018

Crescendo Releases its 2018 Innovations

Two weeks ago Crescendo held its annual Practical Planned Giving Conference in Orlando. Our theme was “Building Your Campaign in a New Philanthropic Era.” During the opening session, Charles Schultz discussed emerging trends in philanthropy and announced Crescendo’s newest innovations. The innovations focused on ways to use “total personalization” to get results with Crescendo’s cloud-based CresPro software and its fully customizable donor proposals. Total personalization will allow fundraisers to connect with their donors using full-color magazine quality proposals with text and photos customized to resonate with each individual donor. A representative from a leading, national charity described the new proposals as "The first genuinely new donor motivation idea in decades." To learn more about how to motivate your donors with the new donor proposals, watch this video.