Are you marketing planned gifts in all of the right places? How do your donors like to receive information from you? Multichannel marketing is the best way to optimize your planned gifts marketing and close more gifts faster. This seminar will help you develop a multichannel marketing strategy using the latest enhancements to the GiftLegacy marketing system.
An effective multichannel marketing plan is smart and strategic. Learn the secrets of branding and segmentation for planned giving lead generation. We will cover marketing best practices for Planned Giving Websites and Mobile Websites, eNewsletters and eBlasts, Literature, Social Media, Video and more. You will learn how to dramatically increase your response rates and close gifts by coordinating your marketing channels to maximize efficiency and produce results.
To find a location near you click here. We look forward to seeing you!