Below are the latest enhancements to GiftLegacy that are
being offered to subscribers at no additional cost:
-Second Quarter 2015 marketing package – The Q2 marketing package, now
available in CresManager, focuses on gifts anyone can afford. It includes
marketing materials for bequests, gifts of appreciated securities, real
property, life estates and business interests. Comprehensive marketing
materials on gifts of life insurance are a highlight of this package. There are
also marketing pieces on ways your donors can maximize satisfaction from their
investments through charitable planning. This package includes newsletters,
postcards, brochures, inserts, ads, briefs, e-blasts, e-newsletter headers and
more.
-Spanish wills guide – We have created a Spanish version of the standard
GiftLegacy wills guide. If you are working with Spanish speaking donors, you
will appreciate the ability to provide marketing resources that help these
donors create estate and charitable plans. The Spanish wills guide is now available
in CresManager.
-Gifts of farm interests marketing package – If you work with donors who own
farms, land, cattle, crops, machinery and other farm interests, you will like
this new marketing package available in CresManager. This package covers gift
options for the most commonly owned farm and ranching assets and includes
postcards, brochures, inserts, ads, briefs, e-blasts and more.
-Special needs marketing package – If you are an organization working with
persons who have special needs or you have donors who wish to assist loved ones
with special needs, this marketing package is for you. We have designed these
pieces to market bequests, unitrusts and special needs trust gifts that can
help a person with special needs and charity. This package includes postcards,
brochures, inserts, ads, briefs, e-blasts and more.
-Special needs trust online marketing – Crescendo has created a new web page
and donor story to promote special needs trust plans that can help a person
with special needs and charity. Please contact your GiftLegacy coordinator if
you wish to add these online marketing features to your website.
We wish you the best of success in your planned gifts marketing. If
you need assistance with creating your marketing plan for the upcoming year,
please contact us.